Conceived in the Westside of Los Angeles in 2008 and born in New York City in 2014 TrueCooks has taken the world by storm, uniting cooks and chefs from all backgrounds and skill levels in a common cause; a genuine love and respect for "What We Do".
TrueCooks is the creation of Chad Minton. A 25-year kitchen veteran, Chad was most recently Executive Chef of the historic Highlands Inn, Carmel California. Prior to that Chad served as Executive Chef at the ultra-chic Andaz 5th Avenue in Midtown Manhattan and Ritz-Carlton in Los Angeles. Chad is also the creative force behind TrueCooks and creates and designs everything for the brand. He credits a lifetime of mincing shallots as his inspiration for the line and preaches the qualities of "Humility, dedication and sacrifice" as keys to success in the restaurant/hospitality industry.