TrueCooks is the world's first & finest lifestyle brand for chefs.

Created in 2013 in a one bedroom apartment on Lexington Ave, New York City, TrueCooks took the on-line cooking world by storm, uniting cooks and chefs from all backgrounds and skill levels in a common cause; a genuine love and respect for "What We Do".

TrueCooks is the creation of Chad Minton. A 27- year kitchen veteran, Chad was most recently Executive Chef of the historic Highlands Inn, Carmel California. Prior to that Chad served as Executive Chef at the ultra-chic Andaz 5th Avenue in Midtown Manhattan, the prestigious Ojai Valley Inn & Spa and the Ritz-Carlton, Los Angeles (Marina Del Rey). Chad is also the creative force behind TrueCooks and creates and designs everything for the brand. He credits a lifetime of mincing shallots as his inspiration for the line and preaches the qualities of "Humility, dedication and sacrifice" as keys to success in the restaurant/hospitality industry.